About

I am a Design Director with over 20 years specialisation in brand strategy, creation, design, and implementation within the luxury retail sector. With a focus on problem-solving, innovation, mentorship and communication, I am also experienced in advertising, campaign management, exhibition design, art direction, product development, in store design & sales, copywriting, online and offline communications.

I am also a passionate bespoke rug designer for both hand-tufted and hand-knotted rugs.
I am currently the Design Director for the luxury hand crafted rug company, The Rug Establishment in Melbourne.