Julia Gentil

Martin Place, Sydney 2003

Brand Reinvention

Started in 1836, this old world bespoke jeweller required reaching a new money audience.

Brand Essence: Distinguished Eccentricity

Logo and Monogram
Brand Manual
Signage and Store Concept
Visual Merchandising
Website
Specialist Patterns for wrapping
Packaging
Stationery
Advertising
Brochures
Launch Event (AGNSW VIP Event: Lumiere)
Book Launch
New Collections Launch

Bourke St Mall, Melbourne 2006

Brand Reinvention

ISPT's GPO required a brand makeover to make it relevant to the fashionistas of Melbourne.

Art Director for Gentil Eckersley, Sydney
Campaign Concept
Photoshoot Art Direction
Advertising Design

Brand Reinvention

Seppelts Wine Range: streamlining 120 SKU’s down to 60 and increasing brand value and sales by 300% in year one

Brand Audit, Research and Strategy
New Logos
Bran Hierarchy Strategy and Visual Formula
Packaging (labels and capsules)
Launch book
Advertising Concepts
Brand Manual

Iconic Jeweller in QVB Building required rebranding for future multiple stores.

Brand Reinvention
Logo, CI System and Brand Manual
Packaging
Stationery
Marketing Collaterals
Advertising Campaign
Signage

Old family owned shoe store required rebrand to enter Westfield as a chain

Brand Reinvention
Logo and Brand Manual
Interior Store Fitout Concept
Packaging
Online Vision

Result: Wanted gained top positioning in Westfield Nationally within 18 months

Brand Management and Marketing of Luxury Carpets

Collections design and launch
Brand Manual
Imagery Creation
Brand Voice
Advertising
Online Marketing Strategies
Social Media
Houzz Site creation
Product R&D
Art Direction
Trend Forecasting
Business Analysis

Brand Reinvention 2007-2008

Amalgamation of iconic store and new gallery concept 

New Logo and Emblem
Marketing Collaterals
Stationery
Website
Sale Materials
Advertising Campaign Concept and Templates

Florence Broadhurst Collection Design  2008-2009
Art Direction for Imagery
Brochures and Launch Materials

Brand Reinvention

Iconic Sydney Arcade required new look and logo for marketplace appeal.

Logo Design
Stationery and Marketing Collaterals
Brand Manual
Advertising Campaign

Established Perth Jeweller required international look to compete on a larger scale in the diamond market

Brand Reinvention 2006

Logo, Monogram and Brand Manual
Brand Voice
Art Direction of Imagery
Visual Merchandising
Store Design (collaborated with Architects)
Signage
Packaging
Sales Tools and Guides
Website
Online Sales
Advertising Campaign Templates
Copywriting
Marketing Materials

eArtemis are the distributors of specialised internet monitoring software aimed at assisting institutions such as schools, universities, and correctional facilities to protect their communities online.

Brand Reinvention 2007

New Logo
Brand Manual
Signage
 

Stop Child Trafficking Campaign 

Concept, Naming and Design for Global Parent Fund

Competing against World Vision's Sponsor a Chile, Unicef was working to gain a pool of powerful "undesignated funds" to be able to use where the need was greatest. In the first instance this was the "Stop Child Trafficking Campaign".

Marketing Materials
Outdoor Advertising
TVC
Brochures
Ongoing sponsor communication

Brand Reinvention 2006

New logo required for increasing competing markets in the Art and Craft industry

Logo and Brand Manual
Online and Offline Marketing Materials
Stationery
Packaging
Own Brand Packaging and Product design
Signage
Staff Mentorship and Training
Schools Program Audit and Redesign